Resume (English)

Educations

§   2001.05: Ph.D. in Marketing, Cornell University, Johnson Graduate School of Management

§   2000.08: Master of Science, Cornell University

§   1991.07: M.S. Korea University, Business Administration

§   1989.02: BBA, Korea University, Management School

Teaching/Research Areas

§   Teaching Areas: Marketing, Marketing Strategy, High-tech Marketing

§   Research Areas: Quantitative Models for Demand Forecasting, Consumer Choice Model, Competition Strategy, Innovative Product Development and Marketability Evaluation, WOM marketing

Teaching/Academic Career

§   2003.07 - Current: Sogang University (Associate professor)

§   2003.02 – 2006.02: Sogang University (Assistant professor)

§   2002.03 - 2003.02: Choongang University (Assistant professor)

 

School Administrative Activities

Professional Development Activities

n Membership or Executive for Academic Associations (가입 학회, 학회 임원 활동)

§   2018.01.01 – 2021.12.30: President of Korean Scholars of Marketing Science

§   2007.03.01 – 2016.02.28: A Director of Korean Marketing Association

§   2012.03.01 - 2014.02.28: A vice president of Korean Marketing Association  

§   2009.03.02 - 2013.02.28: A Director of Korean Academic Society of Business Administration

n Editor/Editorial Board (학술지 편집위원장, 편집위원)

§   2014.03.01 – 2017.02.28: Asia Marketing Journal – Editor

§   2010.07.01 - 2015.12.31: International Journal of Advertising – Editorial Board

§   2009.03.01 - 2015.02.28: Journal of Global Marketing Science - Editorial Board

Actual Practice (기업 사외이사, 정부기관/협회 등의 임원, 위원회 활동 등)

§   2007.01 - 2007.12: Consulting, New Product Development and Evaluation, Samsung Electronics Cellular

§   2007.01 - 2007.12: Consulting, Akeuyng Company Strategy Consulting Committee member

§   2006.06 - 2006.11: Consulting, PLM(Product LifeCycle Management) consulting for Samsung Electronics

§   2005.04 - 2006.12: Consulting, KT Wibro business consulting

§   2005.04 - 2006.03: Consulting, Gallup Korea Strategy Consulting Professor

§   2004.09 - 2005.09: Consulting, New Product Demand Forecasting system development for KT&G Tobacco Company

§   2003.06 - 2003 12: Consulting, Wibro Demand Forecasting and Strategy Consulting

§   2003.02 - 2005.02: Consulting, LG Household & Care Co. Consulting Professor

§   2002.03 - 2005.02: Consulting, Cheil Communication Consulting Professor

Awards and Grants

§   2012.07.21: Excellent Service Award

§   2009.11.21: 2009 KAMS/KSMA Fall International Conference, Best Conference Paper Award

§   2008.03: Global Marketing Conference at Shanghai, Best Paper in High-Tech Marketing Track “Modeling Consumer’s WOM Behavior with Subjective Evaluation and Objective Information on High-Tech Products.”

§   2000.10: MSI Winner of the 2000 Alden G. Clayton competition for the best doctoral dissertation proposals

Academic Publications

n Peer Reviewed Journal

§ Sungsoo Jang and Jaihak Chung (2021), "What drives add-on sales in mobile games? The role of inter-price relationship and product popularity," Journal of Business Research, Vol. 124, Pages 59-68.

§ Sungsoo Jang and Jaihak Chung (2021), "What drives add-on sales in mobile games? The role of inter-price relationship and product popularity," Journal of Business Research, Vol. 124, Pages 59-68.

§   Chung, Jaihak and Jiyeon Eoh (2019), "Naming Strategies as a Tool for Communication: Application to Movie Titles," International Journal of Advertising, Vol. 38, Issue 81139-1152.

§   Chung, Jaihak (2017), "What is coming next in Asia?: Implications for Future Research, Businesses", & Careers, ACADEMY OF ASIAN BUSINESS REVIEW

§   Chung, Jaihak (2017). Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016*”, ASIA MARKETING JOURNAL, Vol. 18, No. 4, 1-26.

§   Hyunkyung Kim and Jaihak Chung, (2017). The Effect of Online Message Posting Strategy on Online Consumer Replies, Journal of Consumer Studies, Vol. 28 Issue 1, 115-127.

§   Sungsoo Jang and Jaihak Chung (2015). How Do Interaction Activities among Customers and between Customers and Firms Influence Market Performance and Continuous Product Innovation? An Empirical Investigation of the Mobile Application Marke, JOURNAL OF PRODUCT INNOVATION MANAGEMENT

§   Chung, jaihak and Hyung sik Jung and Young chan Kim(2014), “Successful Marketing Strategies in Emerging Markets: Focusing on the Southeast Asian Market, Asia marketing Journal 15:4,201-212”

§   Chung, jaihak(2011), “A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services, Journal of Marketing Research 49:3, 289-305”

§   Chung, jaihak(2011), “Investigating the roles of online buzz for new product diffusion and its cross-country dynamics, Journal of Business Research 64, 1,183-1,189”

§   Chung, jaihak and Kim, Kyung Han(2010), “The Change of Dynamic Interaction between Online Buzz Activities and Sales over Time, Journal of Korean Marketing Association 26:3, 85-109”

§   Chung, jaihak and Eoh, Jiyeon(2010), “A Marketability Forecasting Model for Story-based Content, Journal of Korean Marketing Association 25:2, 65-88”

§   Chung, jaihak(2009), “Modeling Consumers’ WOM (Word-Of-Mouth) Behavior with Subjective Evaluation and Objective Information on High-tech Products, Journal of Korean Marketing Association 11:1 73-92”

§   Chung, jaihak and Kim, Kyung Han(2011), “The Differential Effects of Direct and Indirect Communication Activities On Consumers` Individual Preferences and Preference Similarities, so-gang business review 22:1, 1-42”

§   Chung, jaihak and Baek Jihye(2009), “The effects of convergence’s Consumer Perceived costs on Innovative Products Acceptance, so-gang business review 20:1, 115-138”

§   Baek, Jihye and Jae Hak Chung(2009), “The Effects of Convergence’s Consumer Perceived Costs on Innovative Products Acceptance”, Sogang Journal of Business (Sogang University Institute for Business Research), 20(1), 115-138.

n Monographs/Book Chapter

§   Klaus, Hein, Katharina Kubrich, and Jaihak Chung (2016), “Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes,” in Market Entry in China: Case Studies on Strategy, Marketing, and Branding, Springer.